Apple Board Member Mickey Drexler on Steve Jobs' iCar Dreams, Apple's Living Room Push
Speaking at Fast Company's Innovation Uncensored conference earlier this week, J. Crew CEO and Apple board member Mickey Drexler shared his thoughts (via Business Insider) on several topics related to Apple, including Steve Jobs' dream to build an "iCar" that would have revolutionized the automobile industry. While the idea obviously never developed very far, it is an intriguing glimpse into Jobs' interests and ambitions.
Drexler also mentioned in passing that Apple will be making a push into the living room "in the near future", fueling further interest in and speculation on an Apple television set and perhaps ultimately content deals that could remake how television content is consumed.
Look at the car business – it's a tragedy in America. Who's designing the cars? They talk about expense, they talk about this, and then you say 'Who's designing the cars?'
Steve's dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone...the living room they're dealing with at some point in the near future.
Drexler closed with a quip about how difficult it is to take over a company that is doing well, comparing his move to take over struggling J. Crew nearly a decade ago with Tim Cook's move to the CEO position at Apple.
(Photo via Flickr/juanpol)
Popular Stories
The first iOS 17.3 beta rolling out to developers today includes a new "Stolen Device Protection" feature that is designed to add an additional layer of security in the event someone has stolen your iPhone and also obtained the device's passcode. Earlier this year, The Wall Street Journal's Joanna Stern and Nicole Nguyen reported about instances of thieves spying on a victim's iPhone...
Apple has made available for download its major end-of-year iPhone software update, iOS 17.2, featuring a large number of features and changes that users have been anticipating for quite a while. Below, we've listed 33 new things that your iPhone can do once you've installed the update. Check Settings ➝ General ➝ Software Update on your device to get downloading. 1. Help You Keep a Daily ...
With the launch of the iPhone 15, Apple introduced design changes like a curved frame and a frosted glass back. Information acquired by MacRumors suggests that Apple's next-generation iPhone 16 will build on these updates with modifications to the buttons and the camera layout. We have details on early pre-production designs for the iPhone 16, including a look at the variants and hardware...
Earlier this year, General Motors (GM) announced plans to phase out Apple's CarPlay and Android Auto in its future electric vehicles, with the company instead relying on an infotainment system co-developed with Google. This has not been a popular decision with iPhone users, and today, GM provided some additional insight into the decision in a discussion with MotorTrend. According to Tim...
While the iPhone 16 Pro and iPhone 16 Pro Max are still over nine months away from launching, there are already several rumors about the devices. Below, we have recapped new features and changes expected for the devices so far. These are some of the key changes rumored for the iPhone 16 Pro models as of December 2023:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped...
Apple today released tvOS 17.2, the second major update to the tvOS 17 operating system that came out in September 2023. tvOS 17.2 comes more than a month after tvOS 17.1, an update that expanded the availability of the Enhanced Dialogue feature. tvOS 17.2 can be downloaded using the Settings app on the Apple TV. Go to System > Software Update to get the new software. Apple TV...
When Apple releases new software, iOS updates tend to get most of the attention, and there are sometimes useful new features in Mac updates that go under the radar. That's the case with macOS Sonoma 14.2. It doesn't have flashy features like the Journal app that came in iOS 17.2, but there are a number of useful improvements that make it worth installing. Subscribe to the MacRumors YouTube ...
Top Rated Comments
Unicorn dust of course.
Dude. No one here wants to see Bill Gates' nose hair.
Also, I can't help but wonder if, on a 1440x900 15" MBP that photo is real-life sized.
Um, what?
Pass the crack pipe dude...
Passenger cars have been unibody for a long time. The 1941 Nash 600 was the first mass-produced unibody construction automobile made in the United States. Other then pickup trucks and traditional SUVs everything is unibody these days.