In an average year, Apple holds three to four events. There's usually a spring event in March, the Worldwide Developers Conference in June, a September event that's focused on iPhone and Apple Watch, and sometimes an October event if there are notable iPad or Mac refreshes expected in the fall.

Upcoming Products 2022 Feature
In this guide, we're keeping track of all of the Apple events that are on the horizon and what we're expecting to see at each one, so make sure to check back in regularly. We're expecting at least one more event in September, where new iPhones and Apple Watch models will be unveiled.

Note that the product launch information in this guide is based on rumors and estimates, and actual launch timelines could vary.

January Press Release Announcements

Apple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release.

WWDC

At WWDC, Apple introduced several new products, including the Vision Pro headset coming in 2024, along with the 15-inch MacBook Air, a new version of the Mac Studio with M2 Ultra chip, and an updated Mac Pro that uses the same M2 Ultra chip.

Apple also introduced software updates for all of its platforms, debuting iOS 17, iPadOS 17, tvOS 17, macOS Sonoma, watchOS 10, and visionOS.

September Event

At the September "Wonderlust" event, Apple introduced the 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro, and 6.7-inch iPhone 15 Pro Max. All of the new iPhones have USB-C ports, the Dynamic Island, next-generation Ultra Wideband chips, and faster 5G Qualcomm modems. The iPhone 15 Pro and Pro Max also have a 3-nanometer A17 Pro chip, thinner display bezels, a titanium frame, and more advanced camera systems. Apple did distinguish the two Pro models this year, adding a 3x telephoto lens to the iPhone 15 Pro and a 5x telephoto lens to the iPhone 15 Pro Max.

More about the iPhone 15 models can be found in our iPhone 15 roundup, while details on the higher-end iPhone 15 Pro models is available in a separate iPhone 15 Pro roundup.

Apple also introduced the Apple Watch Series 9 and the Apple Watch Ultra 2, plus a new version of the AirPods Pro 2 with a USB-C AirPods case.

October 'Scary Fast' Event

Apple held a second fall event on Monday, October 30 at 5:00 p.m. Pacific Time. The event was focused on the Mac, with Apple introducing the M3, M3 Pro, and M3 Max chips. The new chips were introduced in an updated 24-inch iMac, 14-inch MacBook Pro, and 16-inch MacBook Pro. Apple discontinued the 13-inch MacBook Pro after the launch of the M3 14-inch MacBook Pro.

Early 2024

There are several other products that Apple is working on, with launch dates expected in early 2024.

Later in 2024

Later in 2024, we are expecting the following devices:

Products with Unknown Release Dates

  • AirPods Max - It has been two years since the AirPods Max were refreshed, so a new version could be on the horizon, but rumors suggest no major AirPods updates are coming in 2023. There have been no specific details on a refresh, but based on past launch timelines, the ‌AirPods Max‌ will be the next AirPods to get an update. Possible features include improved ANC, an H2 chip, and Adaptive Transparency.
  • iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the now-discontinued 27-inch iMac. This iMac could be released at some point in 2024, but Apple's plans continue to be unclear.
  • iPad mini 7 - There is a new iPad mini in development, and it could launch in late 2023 at the earliest. Apple might, however, push it to 2024.

Further in the Future

  • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
  • Apple Car - There have been a lot of twists and turns in the saga of Apple's electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2022, which can be useful for predicting 2023 launch timelines.

2021 Product Refreshes and Announcements

Guide Feedback

Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

Related Articles

maxresdefault

Apple Adds 'Scary Fast' Event Livestream Placeholder to YouTube and Website

Tuesday October 24, 2023 10:55 am PDT by
Apple is preparing for the upcoming Mac-focused "Scary Fast" event that is set to take place on Monday, October 30 at 5:00 p.m. Pacific Time, and the company has added livestream placeholders both to the Events website and to YouTube. On the Events website, Apple has added an option to add the event to your calendar, and on YouTube, there is an option to get a reminder when the event begins. ...
Read Full Article • 88 comments
apple october scary fast event

Apple Announces October Event for Macs: 'Scary Fast'

Tuesday October 24, 2023 10:01 am PDT by
Apple today announced its second fall event of 2023, with the online event set to be held on Monday, October 30 at 5:00 p.m. Pacific Time. Apple's October event will be about the Mac, and the company is expected to refresh several Macs in the lineup. Apple's Events website features an Apple logo on a black background that morphs into the Mac Finder icon, confirming the event's Mac focus. As ...
Read Full Article • 629 comments
maxresdefault

Apple Announces 'Far Out' September 7 Event Set to Feature iPhone 14, Apple Watch Series 8 and More

Wednesday August 24, 2022 10:04 am PDT by
Apple today announced that it will be holding a special event on Wednesday, September 7 at 10:00 a.m. Pacific time. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, and there will be an in-person component with members of the media invited to Apple's campus. Subscribe to the MacRumors YouTube channel for more videos. The September event...
Read Full Article • 297 comments
iPhone SE 2022 Red Feature

Apple Event Announced for March 8: 'Peek Performance'

Wednesday March 2, 2022 9:03 am PST by
Apple today announced that it will be holding its first event of 2022 on Tuesday, March 8 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Subscribe to the MacRumors YouTube channel for more videos. As with the 2021 events, Apple's first event of 2022 will continue to be a digital-only gathering with no members of the media invited to...
Read Full Article • 367 comments
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Read Full Article • 287 comments
iphone se 2020 top

Gurman: New iPhone SE and More Likely at Apple Event in March or April

Sunday January 9, 2022 6:08 am PST by
Apple's first event of 2022 will likely take place in March or April, Bloomberg's Mark Gurman said today in his "Power On" newsletter. Gurman said a new iPhone SE with support for 5G and a faster chip is likely to be among the announcements at the event. "Apple's first virtual event of 2022 is coming up in just a few short months and is likely to take place in either March or April, I'm...
Read Full Article • 76 comments
Mini LED MacBook Pro Feature

Upcoming MacBook Pro Models Could Feature 120Hz Mini-LED Displays

Tuesday October 12, 2021 11:01 am PDT by
Apple today announced an upcoming "Unleashed" event for Monday, October 18, and the event is expected to focus on the MacBook Pro, which is long overdue for a refresh. We've been hearing endless exciting rumors about the new machines, but this morning, display analyst Ross Young shared something new - the upcoming MacBook Pro models could feature a 120Hz refresh rate. In a Twitter...
Read Full Article • 155 comments
apple ar logo unleashed

Apple Highlights Upcoming October 18 Event With Interactive AR Logo

Tuesday October 12, 2021 10:57 am PDT by
Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device. Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then...
Read Full Article • 34 comments
M1X MBP Feature

'Unleashed' Apple Event Focusing on New Macs to Take Place on October 18

Tuesday October 12, 2021 10:07 am PDT by
Apple today announced that it will be holding a special event on Monday, October 18 at 10:00 a.m. Pacific Time. The event is set to take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, and it will once again be a digital only event. Subscribe to the MacRumors YouTube channel for more videos. When there are a lot of products coming in the fall months, Apple...
Read Full Article • 534 comments
maxresdefault

When Could the October Apple Event Be Held?

Thursday October 7, 2021 11:58 am PDT by
Update: Apple has now announced its October event for Monday, October 18. Apple is rumored to be hosting an event this month to unveil new MacBook Pro models, a redesigned Mac mini, and third-generation AirPods. While the date of Apple's rumored October event has not yet been confirmed, its timing has started to be narrowed down, giving us a hint at when we could see the event take place. Sub ...
Read Full Article • 168 comments
aapl logo banner

Forget iPhone 13: Potential October Apple Event Could Reveal Five Things We've Been Waiting For

Friday October 1, 2021 7:38 am PDT by
Update: Apple has announced that Apple Watch Series 7 pre-orders will begin on Friday, October 8, checking off one of the items we thought we might see at an October Apple event. Following Apple's "California Streaming" special event in September, which saw the unveiling of the new iPad mini, Apple Watch Series 7, and iPhone 13 lineup, the company is broadly expected to host another event this ...
Read Full Article • 157 comments
apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 10:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Read Full Article • 257 comments
AppleEventLogoFeature

DigiTimes: Apple Planning Multiple Apple Events for September

Friday August 20, 2021 4:20 am PDT by
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes. In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
Read Full Article • 69 comments
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 1:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
Read Full Article • 177 comments
cook april 2021 event hype

Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More

Thursday August 12, 2021 2:04 pm PDT by
This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more. There has been an avalanche of rumors about this year's fall season and what Apple has planned ...
Read Full Article • 91 comments
separation alerts

New Separation Alerts in iOS 15 Let You Know If You Leave an AirTag or Apple Device Behind

Monday June 7, 2021 4:51 pm PDT by
Apple in iOS 15 is adding new Separation Alerts to the Find My app, which will let you know if you leave an Apple device, a device attached to an AirTag, or a Find My-enabled third-party device behind. Enable separation alerts, and if you leave a device, AirTag, or compatible third-party item behind, your iPhone will alert you with notifications and Find My will give you directions to your...
Read Full Article • 50 comments
apple screen time screen icons

Apple Makes Screen Time API Available to Third-Party Developers

Monday June 7, 2021 4:29 pm PDT by
With the launch of iOS 15, iPadOS 15, and macOS Monterey, Apple is making its Screen Time API available to third-party developers, which will let official Screen Time data be used in parental control apps. Apple first unveiled Screen Time in the iOS 12 update that was released in 2018, allowing users to keep track of the amount of time spent in iOS apps. Parents were also able to use Screen...
Read Full Article • 8 comments
photos app metadata

iOS 15 Photos App Now Displays EXIF Metadata for Images

Monday June 7, 2021 3:48 pm PDT by
If you've ever wanted to see the EXIF data for a photo right on your iPhone Photos app, then you're going to want to install the iOS 15 update right away. With iOS 15, each image in the Photos app has a new "Info" button available that displays image format, the details of the camera used to capture it, and the location where it was taken. Prior to now, there was no way to view this...
Read Full Article • 61 comments
facetime new features

iOS 15 Brings FaceTime to PC and Android Users With New Option to Join on the Web

Monday June 7, 2021 3:32 pm PDT by
With the iOS 15, iPadOS 15, and macOS Monterey updates, Apple is expanding the reach of FaceTime by allowing anyone, even those without Apple devices, to join a FaceTime call. In iOS 15 and its sister updates, you can create a link to a FaceTime conversation that can be shared anywhere. Using this link, friends and family members who do not have an Apple device can log into a FaceTime call...
Read Full Article • 66 comments
ios 15 new memoji

Apple Adds New Outfits, Glasses, Headwear and Accessibility Options to Memoji in iOS 15

Monday June 7, 2021 3:10 pm PDT by
With the iOS and iPadOS 15 updates, Apple is adding new customization options to the Memoji that can be used in Messages, FaceTime, and more. There are more than 40 new outfit choices to choose from, and three new outfit colors to pick. Apple has introduced an option to select a different color for the right eye and the left eye for those with heterochromia, and there are three new glasses...
Read Full Article • 32 comments