Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s
Bloomberg today published a story on the much rumored Apple smart watch, offering information on potential functionality and profitability. The article also hinted at possible design cues for the iWatch, highlighting Apple designer Jony Ive's intense interest in watches, specifically those manufactured by Nike in the mid-2000s.
Apple design chief Jony Ive has long had an interest in watches. Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. in the mid-2000s, said Wilson, who was then Nike's creative director.
New information from Business Insider reveals that Scott Wilson sent Jony Ive the Nike Presto Digital Bracelets and the Oregon Series Alti-Compass watches, which were manufactured in 2002–2004.
Both of these watches feature clean, simple designs. The Presto Digital Bracelet is a cuff-style wraparound watch with a translucent plastic body, while the Oregon Series Alti-Compass has an aluminum face.
Well, he didn't buy them. We just gave them to them as designer bro deals. He and others in the design group just requested them and we sent them a ton of Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches. Was flattered that they were requesting them.
Wilson goes on to say that after receiving the watches, Apple asked questions about materials and processes.
This meshes up with their research in watch manufacturing during that timeframe which has been documented in previous stories. They definitely drew upon watch industry techniques and manufacturing in their products since the first iPhone. Interesting that it may come full circle to an actual iWatch at some point.
A patent application found last week suggested that Apple might be looking at a watch with a wraparound design, a touchscreen, and a flexible glass display, but it remains unclear what the actual watch might look like.
Apple is said to have a team of 100 product designers working on the watch. The watch is rumored to run the full version of iOS and though a release date remains unclear, Bloomberg has suggested that it could launch as early as 2013.
Popular Stories
The first iOS 17.3 beta rolling out to developers today includes a new "Stolen Device Protection" feature that is designed to add an additional layer of security in the event someone has stolen your iPhone and also obtained the device's passcode. Earlier this year, The Wall Street Journal's Joanna Stern and Nicole Nguyen reported about instances of thieves spying on a victim's iPhone...
Apple has made available for download its major end-of-year iPhone software update, iOS 17.2, featuring a large number of features and changes that users have been anticipating for quite a while. Below, we've listed 33 new things that your iPhone can do once you've installed the update. Check Settings ➝ General ➝ Software Update on your device to get downloading. 1. Help You Keep a Daily ...
With the launch of the iPhone 15, Apple introduced design changes like a curved frame and a frosted glass back. Information acquired by MacRumors suggests that Apple's next-generation iPhone 16 will build on these updates with modifications to the buttons and the camera layout. We have details on early pre-production designs for the iPhone 16, including a look at the variants and hardware...
Earlier this year, General Motors (GM) announced plans to phase out Apple's CarPlay and Android Auto in its future electric vehicles, with the company instead relying on an infotainment system co-developed with Google. This has not been a popular decision with iPhone users, and today, GM provided some additional insight into the decision in a discussion with MotorTrend. According to Tim...
While the iPhone 16 Pro and iPhone 16 Pro Max are still over nine months away from launching, there are already several rumors about the devices. Below, we have recapped new features and changes expected for the devices so far. These are some of the key changes rumored for the iPhone 16 Pro models as of December 2023:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped...
Apple today released tvOS 17.2, the second major update to the tvOS 17 operating system that came out in September 2023. tvOS 17.2 comes more than a month after tvOS 17.1, an update that expanded the availability of the Enhanced Dialogue feature. tvOS 17.2 can be downloaded using the Settings app on the Apple TV. Go to System > Software Update to get the new software. Apple TV...
When Apple releases new software, iOS updates tend to get most of the attention, and there are sometimes useful new features in Mac updates that go under the radar. That's the case with macOS Sonoma 14.2. It doesn't have flashy features like the Journal app that came in iOS 17.2, but there are a number of useful improvements that make it worth installing. Subscribe to the MacRumors YouTube ...
Top Rated Comments
Can't wait for the "You're holding it wrong" thread on that one. :D
There is a market for something new and better. A wrist data center would open up a whole new market that others can only scratch at. If Apple is working on such a product, I think the time is just about right for it. Like the iPhone, there will be a discovery process of customer and manufacturer learning what is possible and what is wanted. But the time is coming soon.