Apple Car Hardware Engineer Leaves for Air Taxi Startup

Apple's Car project recently lost one of its engineering directors, with Michael Schwekutsch departing the company to join air taxi startup Archer Aviation.

Apple car wheel icon feature triad
As discovered by CNBC, Schwekutsch updated his LinkedIn profile to note that he has taken on a role of senior vice president of engineering at Archer. Archer is an aerospace company that is developing an all-electric aircraft that supports vertical takeoff and landing for navigation within cities.

Schwekutsch first joined the Apple Car project in March of 2019, and he served as a senior director of engineering on the special project group, aka the ‌Apple Car‌ team. Prior to that, he was Tesla's vice president of engineering.

Apple's car development has seen continual management shifts over the course of the last few years. Back in September, special projects vice president Doug Field left Apple for Ford after a three-year stint heading up ‌Apple Car‌ development alongside Bob Mansfield and John Giannandrea.

AI chief John Giannandrea is still overseeing ‌Apple Car‌ development, but with Field's departure, Apple recently brought on Apple Watch chief Kevin Lynch to pitch in. Under Lynch's leadership, the ‌Apple Car‌ project is moving ahead, with Apple aiming to produce a fully autonomous electric vehicle. Apple wants to design a self-driving car that does not require human intervention, a goal that car manufacturers have yet to achieve.

Apple is planning to launch a self-driving car within four years with an aggressive launch timeline around 2025, but whether Apple can achieve that goal remains to be seen.

Related Roundup: Apple Car

Top Rated Comments

DocMultimedia Avatar
27 months ago
I think the only thing this project does is hire people so they can do nothing and leave after one year. Goal of project: keep stock price high.
Score: 12 Votes (Like | Disagree)
koruki Avatar
27 months ago
Anyone else think this so-called Apple Car is going to turn into the next Apple TV which went from premium high-end TV ... to a cheap little box you connect to your current TV?
Score: 11 Votes (Like | Disagree)
Chaos215bar2 Avatar
27 months ago
The things rich people tell each other so they can feel better about themselves:

Humans were destined to explore. But we put ourselves inside vehicles that slowed us down. Not anymore. Experience how Archer’s eVTOL aircraft are powering everyday flight.
Archer’s marketing really is quite something.
Score: 11 Votes (Like | Disagree)
chivkea Avatar
27 months ago
How about instead of doing R&D on cars, open a division on battery R&D.
Score: 10 Votes (Like | Disagree)
joey0 Avatar
27 months ago
What is wrong with this project and why is the only thing we know about it the people who are leaving and coming in
Score: 6 Votes (Like | Disagree)
mdriftmeyer Avatar
27 months ago
None of these ‘losses' are key personnel. They are managers. Whether from Apple, IBM, Sony, Tesla, Microsoft, you name it. They spend 95% of their time in office meetings, reading emails and checking up on progress of their teams work.

There was a reason Ives said the team at Apple was the strongest when he left. They were doing all the design work, with him having final oversight only. These MVP talents aren't athletes in professional sports. Stop sensationalizing them. Every key person in Apple has a special project(s) focus with scores of the best where they are constantly focused on their idea eventually reaching to market.

Drive train engineers aren't key personnel. You can hire dozens working on cutting edge projects in universities around the globe to replace them. Stock options take years to vest and when you jump you leave all unvested at the door. This guy took a post with a SVP because he's been promised this company when it goes public he'll get his huge pay day. In a startup, everyone is an SVP early on. Then the hierarchies are formed and the grunts come in and do the bulk of the work. The man worked at Apple for under 3 years. His options weren't large or he'd have stayed. His special projects group focus must not have kept his interest. You don't go from autonomous vehicles to sky cab because you are the most insightful financially.
Score: 5 Votes (Like | Disagree)

Popular Stories

ios stolen device protection

iOS 17.3 Beta Adds New Stolen Device Protection Feature to iPhone

Tuesday December 12, 2023 10:20 am PST by
The first iOS 17.3 beta rolling out to developers today includes a new "Stolen Device Protection" feature that is designed to add an additional layer of security in the event someone has stolen your iPhone and also obtained the device's passcode. Earlier this year, The Wall Street Journal's Joanna Stern and Nicole Nguyen reported about instances of thieves spying on a victim's iPhone...
iOS 17

33 New Things Your iPhone Can Do in iOS 17.2

Tuesday December 12, 2023 1:57 am PST by
Apple has made available for download its major end-of-year iPhone software update, iOS 17.2, featuring a large number of features and changes that users have been anticipating for quite a while. Below, we've listed 33 new things that your iPhone can do once you've installed the update. Check Settings ➝ General ➝ Software Update on your device to get downloading. 1. Help You Keep a Daily ...
iPhone 16 Mock Back 1

iPhone 16 Early Prototypes: What Apple's Next-Generation iPhone Will Look Like

Tuesday December 12, 2023 3:07 pm PST by
With the launch of the iPhone 15, Apple introduced design changes like a curved frame and a frosted glass back. Information acquired by MacRumors suggests that Apple's next-generation iPhone 16 will build on these updates with modifications to the buttons and the camera layout. We have details on early pre-production designs for the iPhone 16, including a look at the variants and hardware...
CarPlay Phone Call

GM Says It's Nixing CarPlay to Make Drivers Safer

Tuesday December 12, 2023 1:47 pm PST by
Earlier this year, General Motors (GM) announced plans to phase out Apple's CarPlay and Android Auto in its future electric vehicles, with the company instead relying on an infotainment system co-developed with Google. This has not been a popular decision with iPhone users, and today, GM provided some additional insight into the decision in a discussion with MotorTrend. According to Tim...
iPhone 16 Side Feature

iPhone 16 Pro Rumored to Have These 12 New Features

Monday December 11, 2023 10:46 am PST by
While the iPhone 16 Pro and iPhone 16 Pro Max are still over nine months away from launching, there are already several rumors about the devices. Below, we have recapped new features and changes expected for the devices so far. These are some of the key changes rumored for the iPhone 16 Pro models as of December 2023:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped...
Apple TV 2022 Feature Blue

Apple Releases tvOS 17.2 With Revamped Apple TV App

Monday December 11, 2023 9:58 am PST by
Apple today released tvOS 17.2, the second major update to the tvOS 17 operating system that came out in September 2023. tvOS 17.2 comes more than a month after tvOS 17.1, an update that expanded the availability of the Enhanced Dialogue feature. tvOS 17.2 can be downloaded using the Settings app on the ‌Apple TV‌. Go to System > Software Update to get the new software. ‌Apple TV‌...
maxresdefault

Top Five Features in macOS Sonoma 14.2

Wednesday December 13, 2023 3:21 pm PST by
When Apple releases new software, iOS updates tend to get most of the attention, and there are sometimes useful new features in Mac updates that go under the radar. That's the case with macOS Sonoma 14.2. It doesn't have flashy features like the Journal app that came in iOS 17.2, but there are a number of useful improvements that make it worth installing. Subscribe to the MacRumors YouTube ...