Apple is recruiting automotive technology and vehicle design experts to work in a new "top-secret research lab," according to Financial Times. The report adds that a number of Apple designers working under design chief Jonathan Ive have also been regularly meeting with automotive executives and creators in recent months, and even trying to hire them in some cases.
A team of Apple employees, led by experienced managers from Apple's iPhone unit, are said to be researching automotive products at a secretive location outside of the Cupertino-based company's One Infinite Loop headquarters. The new research lab was allegedly set up late last year, shortly after the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch.
Financial Times claims that Apple may be developing an advanced software platform that builds upon the CarPlay dashboard system, although its sources claim that the background of the individuals that the iPhone maker is hiring suggests that the company may also be in the early stages of working on a car to compete with the likes of Tesla and Google.
But people familiar with the company said that the background of the people Apple is hiring — including automotive designers and vehicle dynamics engineers — and the seniority of the executives involved suggest a car could be in the works.
“Three months ago I would have said it was CarPlay,” said one person who has worked closely with Apple for many years, referring to Apple’s infotainment system. “Today I think it’s a car.”
Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth. He is listed as Director of Mac Systems Engineering at Apple, although he has a history of working on connected cars, autonomous driving, testing and regulatory affairs and more at Mercedes-Benz parent company Daimler, where he had worked since October 1997. An increasing amount of speculation has surfaced in recent months about Apple working on a car after a mysterious van leased to the company was spotted in California and a subsequent report claimed that Apple is working on a project that "will give Tesla a run for its money." While the exact focus of Apple's automotive initiative remains unknown, it appears that the company is still in the early stages of research and development.
Oh my... I hoped this was supposed to remain a joke
If Apple made cars: * Youd have to pay to keep the onboard software updated * Youd only be able to drive them on Apple-certified roads * The cupholder would only accept a proprietary Apple cup * There would only be one pedal * Thered be more work put into the dashboard than the safety features * You could have any color you want provided its brushed aluminium
How the heck do you keep "working on a car" secret? Just the sheer amount of space you need to do the work makes it hard. Then you need a whole new slate of guys who are completely unlike the engineers you normally hire. Certainly once you get to the point of having something approaching a protype, the cat will be out of the bag.
Or wait, now we know why the new office building is in a circle. It is actually a race track!
Tuesday December 12, 2023 10:20 am PST by Joe Rossignol
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With the launch of the iPhone 15, Apple introduced design changes like a curved frame and a frosted glass back. Information acquired by MacRumors suggests that Apple's next-generation iPhone 16 will build on these updates with modifications to the buttons and the camera layout. We have details on early pre-production designs for the iPhone 16, including a look at the variants and hardware...
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Earlier this year, General Motors (GM) announced plans to phase out Apple's CarPlay and Android Auto in its future electric vehicles, with the company instead relying on an infotainment system co-developed with Google. This has not been a popular decision with iPhone users, and today, GM provided some additional insight into the decision in a discussion with MotorTrend. According to Tim...
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Apple today released tvOS 17.2, the second major update to the tvOS 17 operating system that came out in September 2023. tvOS 17.2 comes more than a month after tvOS 17.1, an update that expanded the availability of the Enhanced Dialogue feature. tvOS 17.2 can be downloaded using the Settings app on the Apple TV. Go to System > Software Update to get the new software. Apple TV...
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When Apple releases new software, iOS updates tend to get most of the attention, and there are sometimes useful new features in Mac updates that go under the radar. That's the case with macOS Sonoma 14.2. It doesn't have flashy features like the Journal app that came in iOS 17.2, but there are a number of useful improvements that make it worth installing. Subscribe to the MacRumors YouTube ...
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There we go, that should save us all some space to stay on topic instead of having to scroll through repeated rants.
Or wait, now we know why the new office building is in a circle. It is actually a race track!